"A household located in the northern part of London wants to find an extraordinary and experienced educator to assist their youngest child on his early path to becoming an British gentleman."
When reading this listing, you might naturally overlook the term "first-steps" as just figurative language.
Yet, it may be the most important part of this distinctive position posting, as it aims to find a tutor for a infant.
Many of applications have now been received since the unidentified family advertised their call for the highly paid tutor, who must be "a uniquely qualified person".
During the past few weeks, the post has gained notice in the media, with many questioning why?
Forward-Thinking Method
The CEO, CEO and founder of a global tutoring firm, which is helping the family in their search, explained that despite first skepticism, he considered the plan "visionary", and "innovative".
When he met the family, he said they recognized the unusual nature of their requirement, and how early in age their son is.
Nevertheless, they stated that they "didn't want to wait any longer" to hire a tutor, as they had held off until their elder sibling was five, and by that age "cultural conditioning had already set in".
What precisely does the family indicate by "cultural leaning"?
It's "comprehensive", he answered. "How you eat, the manner you speak".
He explained the elder child had adopted "very nuanced, body language" from the family, and had adopted their cultural habits. The family explained to Adam they wished to avoid the same situation to repeat itself with their younger child.
The plan: To hire a British tutor, who should speak with standard English accent, to influence the baby from the very start.
Subtle Influence
"A great deal of the education at the outset here is kind of acquired indirectly," said the expert.
It's through this natural absorption that the family are expecting the child will pick up the English characteristics they wish to instil.
Adam noted the tutor must be an individual who studied at "the appropriate educational institutions – comparable categories of schools as the family plan to send their son to".
"The instructor must be the appropriate candidate, they'll be carrying out things they don't even know they're doing, effortlessly," he said.
Money No Object
The family explained to Adam the chosen tutor should ideally also have familiarity of or passion in riding, skiing, artistic pursuits and instrumental training so as to inspire the child in a wide range of passions.
Furthermore though, he explained the family hoped the tutor to enrol the child on a variety of courses so the child would be "pony-riding and learning an tool by the time they are approximately three years old".
In the family's minds, assisting their son become a "English gentleman" will bring about achievement and create opportunities.
"Considering the pros and cons of that, because it's certainly a social class indicator," he comments.
However, in spite of all this tutelage in "English culture", would the child adopt so-called cultural influence from the globally influenced family he lives with anyway?
"Absolutely", replied Adam. "The parents understand this may not work, but they've just taken the view of, 'why not attempt it and we should start as soon as we can', because the cost of it is irrelevant," he explained.
Idealistic and Unrealistic
There are some in the education sector who express those concerns.
Another CEO, head and founder of a tutoring service, who supplies individual instructors, wrote that "the process of adopting dual cultures, or in fact, becoming oneself, is something that must be experienced personally, not engineered."
Peter explained that he had relocated from China to the Britain at the period of seven, and had been educated understanding and practicing dual heritages. He continued to learn at Cambridge University.
"The idea that an individual can act as a representation of Britishness, someone who can in some way transplant the characteristics of a UK sophisticate upon a one-year-old child, seems to me naive and unrealistic," he wrote.
"Based on my background, employing a quintessentially British tutor from early childhood will will not instantly achieve the goal they desire.
"I wasn't provided with such a figure, and yet I have been fortunate enough to enjoy several of the opportunities they hope for their son."
He stated: "The fact is, self-identity should not be dictated from the outside; it must be embraced, and it must be internally driven."
Buying Britishness
Of course, English culture is something the expert believes can be taught – and commercialized.
"In my view the fact that the global community views us in this respect is something that we should be cherishing|valuing|appreciating